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During laser engraving a logo is burned into the product with a laser, replicating the logo with precise accuracy. The laser burns off the top layer of the product revealing the layer beneath, therefore the colour of the engraving will be determined by the colour of the underlying layer.
Laser engraving is a permanent method of branding and the tonal shades make it an upmarket, subtle choice for metal products such as pens, keyrings, USBs, thermal mugs, etc.